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JOANN AD SPOTS
At Joann, I was lucky enough to be part of some amazing large-scale video shoots. We worked collaboratively and fluidly with different agencies, always striving to make them feel like an extension of our brand by creating a dynamic partnership that brought our story to life in the most authentic way possible.
Service
Creative Director
JOANN // SOCIAL DEVIANT
The amazing Kummerl Twins brought this incredible concept to life, perfectly capturing the creative mind of every crafter. Customers instantly connected, with reactions like, "Are you inside my brain?!" and "That is the cutest commercial ever!" Filmed over several days in Austin, TX, we shot in both a studio and one of our Joann stores featuring our very own team members to make it truly authentic.
JOANN // WHERE EAGLES DARE
We captured this CTV spot to showcase our new, modern store designs. Shot entirely on a drone overnight in our Phoenix location, the talented Where Eagles Dare crew brought the concept to life with awesome camera transitions and by infusing energy into every frame.
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