Joann Brand Creative
In my time as Creative Director, I have driven the brand with trend-forward design and an energized approach to creativity. I believe that a highly collaborative environment brings innovation and creativity, and I have played a key role in evolving Joann’s brand identity by introducing more dynamic, style-driven storytelling across all channels, including .com, social media, and in-store experiences.
Service
Creative Director
I undertook an exciting project to refresh our Joann brand guidelines, giving our intern, Haley McMaster, a valuable opportunity to make a meaningful contribution. By modernizing our guidelines, we revitalized the brand and infused it with new energy and creativity. Under Catherine Newquist's guidance, Haley brought a fresh perspective to the transformation, ensuring our guidelines capture the vibrant spirit of Joann while resonating with our diverse audience.
BuildinG
Graphics
Design: Caitlin Kane
ESG Strategy
Joann Creative Services took the lead in unifying and branding our expnading range of eco-friendly products arriving in stores. We developed a cohesive program name and an icon system that enabled customers to easily identify the benefits of these products, enhancing their shopping experience and highlighting our commitment to sustainability.
Design: Catherine Newquist
Impact Report
With the launch of the brand's first Impact Report in 2023, we have consistently aimed to infuse our branding energy into the content. Our focus has been on making the information engaging and easily digestible for our audience.
Design: Katey Catanese
JOANN // moCa
Joann partnered with moCa Cleveland for the Margaret Kilgallen exhibit to create an engaging, interactive experience for all visitors. The collaboration featured four installations inspired by the themes and ideas Margaret was passionate about, offering a unique way to connect with her work.
